Australasian Academy of Dento-Facial Aesthetic

The Australasian Academy of Dento-Facial Aesthetics (AADFA) was established in 2010 and operates in eight countries with over 2000 members registered as dental practitioners. It is a leading professional member-based association of Dentists focused on providing and teaching Dentists practical courses on dental and facial aesthetic and therapeutic techniques. AADFA pioneered a new approach of ‘Complete Dento-Facial Aesthetics’ which is accepted as one of the best methodologies to use by plastic surgeons, dermatologists and cosmetic doctors.

AADFA reached out to the team at the Hunted Hive to technically redesign their online properties. Careful and thorough user experience audits (UX design) and technical analysis conducted by the Hunted Hive team revealed AADFA’s online presence did not match ADDFA’s premium reputation. The analysis also revealed AADFA’s web presence had been fragmented over several WordPress installations.

How We Delivered Value

After developing a deep understanding of the business, the Hunted Hive identified and developed a roadmap that provided solutions for AADFA’s core problems, while staying within a set budget. The team developed a new Bootstrap theme and effectively combined partially developed websites into one custom content management system (CMS). We improved search engine optimization (SEO) on the website which increased sales results. The team optimised the website structure and layout to make data and sign-up processes easily accessible to users. We also added a new feature which allows conferences to be booked through the website.

Our Role

  • Undertaking project management.
  • Conducting a requirement analysis for customers and the business.
  • Providing technical direction.
  • Conducting a user experience audit (UX design) and redesign.
  • Creating a graphical responsive website and mobile design using the Bootstrap CSS Framework.
  • Building a responsive website with clean UI design using Django Framework.
  • Using Python RESTful API to support communications with the frontend client interface of the responsive website.
  • Undertaking website backend development.
  • Rebranding the website and social media feeds.

“We engaged the Hunted Hive to redesign our website and improve the user experience throughout our sales process. We found the Hunted Hive to be a dedicated and professional team, who provided invaluable insight and expertise in improving our online sales and search engine ranking. The team were available to help with any problems that arose, addressing them within 24 hours.”
- Dr, Myles Holt BDS, FIADFE, Director, Australasian Academy of Dento-Facial Aesthetics (AADFA)

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