Optimisation Case Study

Website Content and A/B Testing

Our team of skilled professionals are available to thoroughly analyse your data and optimise your website or application to increase awareness, traffic and conversions. We specialise in a number of optimisation methods that can help you.

Firstly, we monitor the performance of your current website or application to identify problem areas and where you are losing potential customers. Next, our team provide a list of services which will dramatically increase your website or application’s performance.

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A/B Testing (split testing)

A/B testing is a simple way to test changes against your current website or application’s design and determine which ones produce the best results. It is a method used to validate any new design or change to an element on your website or application. It is also a safe way to determine if changes will improve your conversion rates before changes are made to your site.

Testing takes the guesswork out of website optimisation and enables data-backed informative decisions to be made. Using A/B testing has proven to be extremely useful to determine where in the client funnel a potential customer is exiting a purchase or acquisition. By measuring the impact changes have on your metrics we can ensure every action produces positive results.

A/B testing allows you to show visitors two versions of the same page (Page A and Page B). It also lets the user determine which version is preferred. Constantly testing and optimising your website will not only increase revenue, it will also provide valuable insight about consumer trends - which is useful for content writers, designers and development teams.

Building A Minimum Viable Product (MVP)

Our team develop low-cost strategies to economically test the market and execute justified investments into growing the proposed business. This strategy involves designing and developing a scaled-down version of the website and incorporating a simple sign up process. This creates a platform to see if customers are willing to use this new service.

The testing strategy involves creating different variations of your web page, comparing the results to determine which one produces a positive outcome, and determining which is the best option to proceed. We use this method to validate viable products and to see if proposed design changes to the website will actually improve the user experience and conversion rate before a full scaled website is created.

Search Engine Optimisation (SEO)

SEO (Search Engine Optimisation) is the practice of improving the organic (unpaid) website’s ranking in the search engine results. The aim of SEO is to achieve a high ranking from as many targeted keywords as possible. To achieve this, very specific keyword phrases are researched and added to your website so that it can be found by your target market.

Keywords should have high search volumes with low competition and be closely aligned with the actual services or product the website provides. In addition to SEO Keyword phrases, a website should have relevant high-quality content which is updated regularly.

Pay Per Click Marketing (PPC)

Using Google AdWords Pay-per-click advertising (or PPC) is a fast and effective way to drive traffic to your website, in a matter of days. It is also one of the quickest ways to identify which keywords should be used to generate optimal results when creating an SEO campaign.
No matter the size of your website, AdWords can work for you. Our team manage targeted Google Adwords campaigns to suit your business with our PPC packages.

The Problem

  • Do you want to create a Google and Facebook Ad campaign that leads potential customers to your landing page - but don’t know how?
  • Perhaps you’re having a sale on an existing product, or diversifying your offering with a new a service?

Well, you’ve come to the right place.

A well crafted ‘message match’ will ensure continuity between the advertisement and the landing page. Having the right website content on your landing page is a vital element to achieve this and to ensure a smooth conversion funnel.

Case study - Website and App Optimisation

Our Solution

Figuring out what content is ‘useful’ on your website can be a substantial challenge. Content attracts traffic, creates and nurtures leads, and converts customers.

Testing website copy, blog posts, and headlines can be particularly useful to optimise this process. A/B testing can measure what content users find most engaging and what converts them into customers.

To make this point clear, we look at headlines on a website landing page. The headline is the most important element of your content. It must be captivating and entice visitors to stay on your webpage.


A/B Testing for a Solution

We create an A/B test around headline content that represents different variations of the content. This is an efficient way to understand how visitors respond to the different messages a headline can convey.

Within these experiments we set up tracking goals on headlines to capture the user experience data relevant to customer conversions from ad campaigns. Once we finish testing, the data is analysed immediately. Our team uses this information to gain insight into your brand, which headline was in the lead and why.

The Results

In this day and age, it is vital to understand your users and online customers.,

Using the most effective headlines and content will increase conversions and deliver a higher return on investment (ROI) across ad campaigns. A/B Testing allows us to harness data-driven techniques that reflect real-world consumer behaviours. Which means that all content on your landing page can theoretically be tested for effectiveness and used to determine the right language that will substantially lead creating a winning SEO strategy for your company.

Does your website or application need help with SEO? Click the button below to book your SEO strategy session.