Scenario: Your business has a large website project to begin. It doesn't fit the constraints of the common CMS platforms, such as Wordpress, Joomla or one of the many DIY website builders. So it’s up to you to find the right web development agency. Where do you even begin?
When you want to set up a marketplace you face a chicken-and-egg problem: building a bespoke marketplace is expensive, but enables scalability and customisability; while development that uses a white-label marketplace website platform will deliver a result, but it may be difficult to scale that should your marketplace be a hit.
If you are looking to build a two-sided online marketplace (and who isn’t?), you’ll already have ideas about how unmet wants and untapped assets/capabilities can seek each other.
You’re smart. You’re informed. You’re probably wondering why the people in the smart rooms whisper among themselves about machine learning. It is the usual recipe for buzz: potential and puzzlement about how to capitalise on it.